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Training large models makes headlines, but inference runs constantly. The environmental cost of AI at scale is a design constraint as much as a compliance question.
The training of a frontier model consumes enormous energy — GPT-4 training was estimated at hundreds of MWh. But training happens once. Inference happens billions of times per day. For models deployed at scale, the cumulative inference cost can exceed training cost within months of launch. For deployers, training emissions belong to the provider; inference emissions belong to you.
The EU AI Act requires energy consumption disclosure for GPAI with systemic risk. Voluntary frameworks like the GHG Protocol scope 3 guidance and MLCommons' LLM Carbon Calculator are available for organizations that want to measure their AI inference footprint. Measurement methods are not yet standardized — whatever you measure and report, document your methodology.
AI-driven efficiency gains (better route planning, smarter energy management, accelerated drug discovery) could theoretically reduce global emissions. Whether this happens depends on whether efficiency gains translate into reduced consumption or simply lower costs that drive more consumption. Deployers claiming net-positive environmental impact from AI products carry a burden of proof they rarely meet.
The big idea: environmental cost of AI inference is a design constraint, not just a reporting obligation. Right-sizing models, routing intelligently, and choosing low-carbon infrastructure are the three highest-leverage moves in a deployer's control.
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