Lesson 158 of 1455
Audience Research: Finding Out Who You're Talking To
Use AI like an interview partner to figure out what your audience actually cares about — before you make stuff for them.
Builders · AI for Business · ~6 min read
The number one reason marketing fails is making content for everyone instead of someone. Audience research is just figuring out who that someone is and what they actually care about — before you waste hours making things they ignore.
Start with one specific person
Pretend you're making everything for one real person. They're 13. They love your topic but don't know much yet. What questions are they Googling at 10pm? What videos have they already watched? What confuses them? AI can help you imagine them in detail.
Questions you should answer about your audience
- What problem do they have that nobody is solving well yet?
- What words do they actually use? (Not what adults use about them.)
- Where do they hang out online?
- What are they already trying to learn?
End-of-lesson quiz
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Questions are best handled with a grown-up here.
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