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Amazon recommendations are AI watching everything you do — searches, clicks, purchases. Knowing this is useful.
Amazon recommendations are AI in action. Every search, every click, every purchase teaches AI more about you. Then it suggests stuff. Knowing this helps you understand (and not over-spend).
Look at your or family's Amazon recommendations. Notice what AI thinks you want. Decide if it is right or off.
When you turn on a smart TV, the home screen often shows shows it thinks you'd like. That's AI watching what your family watches. The more you use it, the more it figures out your taste.
Look at the home screen of a TV at home. What 3 shows are featured? Now ask: did anyone in your family watch something similar lately?
Shopping apps watch what you tap, like, and buy. AI uses that to show you more stuff you might want. Sometimes that's helpful — sometimes it can make you want stuff you don't really need!
Look at a shopping app's home page (with grown-up okay). What 3 things does it suggest? Why do you think the AI picked those? Be a smart shopper!
YouTube, Netflix, and Spotify use AI to suggest videos, shows, and songs you'll like. They watch what you watch (kind of creepy!) and find patterns to guess what's next for you.
With a grown-up, check your YouTube or Spotify suggestions. Spot one you'd skip. AI guesses, but you decide.
15 questions · take it digitally for instant feedback at tendril.neural-forge.io/learn/quiz/end-explorers-tools-AI-on-amazon-recommendations
What does Amazon's AI learn about you to make product recommendations?
What is the main goal of Amazon's recommendation system?
You bought a soccer ball on Amazon. What might the AI suggest next?
You clicked on a product but did not buy it. What happens next?
If you search for school supplies on Amazon, what might appear in your recommendations?
The lesson says you should do what when you see Amazon recommendations?
Why does Amazon show you recommendations?
You look at a video game on Amazon but don't buy it. What might you start seeing more of?
What does the word 'personalization' mean in the context of Amazon recommendations?
Why might you and your friend see different Amazon recommendations?
What is a key term from this lesson about Amazon's AI system?
If you want to see how Amazon's AI works, what could you try?
The lesson describes recommendations as AI doing what?
What information does Amazon's AI NOT use to make recommendations?
You search for a bicycle helmet. What might Amazon suggest?