Ideogram AI
Updated May 2026Ideogram
The typography-first image model
Ideogram was founded by ex-Google Brain researchers who noticed that every image model was bad at rendering text — spelling mistakes in logos, broken signs, garbled captions. Ideogram's whole pitch was solving that. The result is the go-to model when you need a poster, a logo mockup, or a social image that includes readable text without post-editing.
Variants
2
Best at
accurate text rendering
Max context
—
Pricing
Free
$0
per limited slow generations
Basic
$8
per month, 400 images
Plus
$20
per month
API
~$0.02
per image
Variants
Sort the table by context window or cost to find the right variant. Click any version below for a battle card with ranks, pricing notes, and official links.
| Modalities | ||||
|---|---|---|---|---|
Ideogram 3.0 ideogram-3 | — | varies / varies | 2025 | image |
Ideogram 2.0 ideogram-2 | — | varies / varies | 2024 | image |
Battle card
Context rank
N/A
within Ideogram
Capability rank
#1
modalities + reasoning
Weights
Closed
API/app access
Best fights to pick
- logos and branding
- social media with text
- posters and flyers
Rankings are Tendril directory ranks, computed from the model data shown here. Public benchmark leaderboards change often, so official docs and current benchmark pages should be checked before buying or deploying.
Learn
Lessons about this model
Structured lessons that cover Ideogram directly or put it in context alongside its rivals.
Check yourself
Quizzes
Short, mixed-difficulty quiz sets on Ideogram and its model family.
Other Players: MiniMax, Cohere, Amazon, 01.AI, and More
5 questions
The broader landscape of model providers.
Start quiz →Hands-on
Try these prompts
Ready-made prompts that show Ideogram at its best. Use them in your own AI workspace, then compare the output with what you learned in Tendril.
Ideogram for a logo concept
BuildersIdeogram is the default when you need crisp readable text inside an image.
Modern minimalist logo for 'North Sky Coffee Roasters'. Circular badge, sans-serif wordmark, a star motif integrated, earth-tone palette. Text perfectly legible, no misspellings.
Poster with a quote
BuildersTypography-heavy prompt — Ideogram's strength.
Motivational poster with the quote 'Small hinges swing big doors.' Typography should be the hero element, elegant serif, warm cream background, subtle hand-drawn flourishes. 2:3 portrait.
Social-media carousel cover
BuildersConsistent typography across multiple frames.
Instagram carousel cover, 5 frames, theme: '5 habits of calmer mornings'. Consistent typography, muted pastel palette, hand-illustrated icons, readable from a phone screen. 1:1 each.
Print & keep
Printable reference
One-page summaries and flowcharts — great for desks, classrooms, or study sessions.
Go deeper
Official resources
Straight from the lab — docs, API references, and the chat surfaces you can try today.
Strengths
- accurate text rendering
- clean photoreal output
- very cheap per image
Limits
- artistic range narrower than Midjourney
- no video
- no open weights