AI and FTC Rules For Influencers

End-of-lesson check

15 questions · take it digitally for instant feedback at tendril.neural-forge.io/learn/quiz/end-builders-legal-AI-and-influencer-disclosures

1. What must you disclose according to FTC rules when creating social media content?

   1. Only long-term brand partnerships
   2. Only products you were paid to review
   3. Only cash payments received from brands
   4. Any money, free product, or affiliate link you receive

2. Why might the phrase 'thanks to my friends at Brand!' fail as a disclosure?

   1. It doesn't clearly indicate a paid or sponsored relationship
   2. It's too formal and scares away followers
   3. FTC only accepts disclosures in comments, not captions
   4. Brands don't allow that specific wording

3. What does 'material connection' mean in the context of influencer marketing?

   1. Any financial relationship between the influencer and the brand
   2. A close friendship with a brand representative
   3. A brand's official ambassador program
   4. A legal contract signed by both parties

4. Where should a disclosure like #ad be placed in an Instagram caption?

   1. In the middle of a long paragraph
   2. Hidden in the hashtag cluster at the end
   3. At the very top of the caption
   4. Beneath the first comment

5. Why might #sponsored buried at the bottom of a caption be ineffective?

   1. Followers rarely read the entire caption and may miss late disclosures
   2. The hashtag symbol doesn't work on newer platforms
   3. Sponsored is only for YouTube content, not Instagram
   4. The FTC only accepts #ad, not #sponsored

6. How can AI help influencers comply with FTC rules?

   1. By automatically posting content without review
   2. By paying the FTC fine on the influencer's behalf
   3. By blocking all brand partnership messages
   4. By checking captions and grading whether disclosures are compliant

7. An influencer receives free skincare products from a brand but is not paid to post about them. Must this be disclosed?

   1. Yes, because free products are a material connection
   2. Only if the influencer writes a positive review
   3. No, because no money changed hands
   4. Only if other influencers also received products

8. What happens if an influencer fails to properly disclose a sponsored relationship?

   1. The FTC sends a warning letter and nothing else
   2. The influencer may receive a fine from the FTC
   3. The brand becomes legally responsible instead
   4. The followers can sue the influencer for fraud

9. What makes a disclosure 'performative' rather than compliant?

   1. It's written in all capital letters
   2. It's posted as a comment instead of a caption
   3. It technically exists but doesn't clearly inform the audience
   4. It uses the word 'sponsored' instead of 'ad'

10. What type of link creates a disclosure requirement for influencers?

    1. A link to a government resource
    2. A link to a charity website
    3. A personal website with the influencer's own products
    4. An affiliate link that gives the influencer a commission

11. An influencer writes a disclosure, but it's in tiny text at the end of a 50-word caption. Why might this fail?

    1. It's not 'clear and early' as required by FTC
    2. The FTC requires minimum font sizes
    3. Tiny text is harder for screen readers to detect
    4. Caption length doesn't matter for disclosure rules

12. Why is #ad generally more effective than #sponsored at the top of a caption?

    1. The FTC has explicitly approved #ad over #sponsored
    2. #ad is universally recognized as indicating paid content
    3. #sponsored is only for European content creators
    4. #ad is required by law, while #sponsored is optional

13. What should an influencer ask an AI tool to do with their past sponsored posts?

    1. Automatically add disclosures to old posts
    2. Delete any posts that mention brands
    3. Report the brand to the FTC
    4. Grade the disclosures as pass or fail

14. A TikTok video mentions a brand throughout but has no visible disclosure. What is the issue?

    1. The FTC only regulates Instagram and YouTube
    2. Any mention of a brand without disclosure could be problematic if there was compensation
    3. TikTok doesn't require disclosures because it's video
    4. Video content is exempt from FTC rules

15. What does it mean for a disclosure to be 'early' in a post?

    1. Shared with the brand before posting
    2. Disclosed within 24 hours of posting
    3. Disclosed only on weekdays during business hours
    4. Placed at the beginning, before the main content