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A curated walkthrough of the library — ordered lessons, a 15-question quiz between each, and 3 next-steps so you stay in flow. Earn XP, badges, and a streak as you go.
Library · 6440 lessons · Marketer view
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Lessons handpicked for the Marketer shelf.
The big international AI summits produce non-binding declarations. Even so, they shape the rules. Here is what each one did.
AI is a label that covers many things. Let's narrow it down so you can tell marketing hype from the real computer science underneath.
AI does not read letters. It reads tokens, which live as vectors in a space of meaning. Learn how text becomes numbers you can do math on.
Using AI to write your story for you makes it no longer your story. Using AI as an editor who reads every draft at 2am is one of the best deals in the world.
Fresh Marketer lessons added to the library.
The big international AI summits produce non-binding declarations. Even so, they shape the rules. Here is what each one did.
A game thought to be a decade away for AI fell in Seoul, and move 37 rewrote what humans knew about Go.
Some things grow multiplicatively, not additively. Log scales reveal patterns that linear scales hide, especially for anything related to scale or growth.
Excel and Google Sheets hide a lot of complexity behind a pretty grid. Once you see what is really happening, you will never look at a spreadsheet the same way.
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The big international AI summits produce non-binding declarations. Even so, they shape the rules. Here is what each one did.
AI is a label that covers many things. Let's narrow it down so you can tell marketing hype from the real computer science underneath.
AI does not read letters. It reads tokens, which live as vectors in a space of meaning. Learn how text becomes numbers you can do math on.
Using AI to write your story for you makes it no longer your story. Using AI as an editor who reads every draft at 2am is one of the best deals in the world.
Excel and Google Sheets hide a lot of complexity behind a pretty grid. Once you see what is really happening, you will never look at a spreadsheet the same way.
A game thought to be a decade away for AI fell in Seoul, and move 37 rewrote what humans knew about Go.
Posters, logos, ads, memes — any image with legible text is a special case. Ideogram and FLUX.2 both do it well. Here is who wins what. Before using AI-generated marks commercially, do a basic USPTO search (or ask a lawyer) — a Swoosh on a shoe is still a Nike problem regardless of who rendered the pixels.
Haiku is Anthropic's cheap, fast tier. Here is the math on when it beats Sonnet for production workloads.
Deep Research is Gemini's multi-step research agent. You ask a question; it plans, searches, reads, synthesizes, and delivers a report.
Fathom gives you unlimited meeting recording, transcription, and AI summaries for free. Look at why it's eating Otter's lunch and what the paid tier adds.
Jasper was a $1B+ company before ChatGPT existed. Look at whether marketing teams still pay $49+/month when Claude does most of what Jasper does for $20.
Copy.ai started as a copywriting tool and pivoted to sales/GTM automation. Look at the new product and whether marketers still have a reason to use it.
Cursor Agent is the editor equivalent of Claude Code — give it a goal, it reads, writes, tests, and commits across files.
An agent is a loop: model decides, tool runs, model reads result, decides again. You'll build one in 100 lines without a framework.
Tie it all together. A command-line tool that reads a file, calls Claude, and prints a summary. Real code, real errors, real polish.
HubSpot Breeze, Jasper, and Adobe Firefly produce copy, creative, and segmented sends in hours instead of weeks. Taste and strategy are the remaining differentiators. What AI touches Copywriting — Jasper, Writer, Copy.ai for ads, emails, landing pages.
AI reads every pitch deck that hits the inbox. Partners spend their time on what still matters — founder judgment and market taste.
Retinal imaging with AI now screens for diabetes, hypertension, Alzheimer's markers, and more. The OD owns the interpretation and the patient relationship.
Listings, comps, and outreach are automated. The agent still has to walk the house, name the risks, and close the deal.
Born in chess, now everywhere in AI evaluation. Learn why Elo works and where it quietly misleads.
AI moves so fast that staying current is its own skill. Here is a sustainable system.
Some things grow multiplicatively, not additively. Log scales reveal patterns that linear scales hide, especially for anything related to scale or growth.
Perplexity Comet is a full web browser that treats AI as a first-class citizen. It reads, summarizes, and acts on pages you visit.
Gong records, transcribes, and analyzes every sales call to surface what works. Deep dive on what Gong actually does, the 'deal intelligence' features, and why it's $1,500+/seat/year.
Clay scrapes, enriches, and personalizes at scale for sales and marketing. Deep look at what it does, the Claygent agent, and pricing that starts at $149/month.
Lindy builds AI agents that do jobs: handle email, qualify leads, schedule meetings. Deep dive on what it actually delivers vs the marketing.
For a long time, AI was okay. Then people made it bigger and fed it more. Suddenly, it got way better. Let's see why.
If English is not your first language, AI can help you learn faster. But there is a smart way and a lazy way to use it.