A Weekly Competitive Research Ritual With AI

Watching competitors casually on Twitter is not a strategy. A tight weekly ritual catches pricing changes, feature launches, and hiring signals while you still have time to react.

• Maintain a NotebookLM with every competitor's docs, changelog, and pricing page
• Friday 9am: run a Perplexity scan for '{competitor} news last 7 days' x each rival
• Capture: pricing changes, new features, job posts (hints at roadmap), funding
• Ask Claude: 'what would I do differently if I were them next month?'
• Write ONE decision: ship, ignore, counter, or reposition

The deliverable isn't a dashboard — it's a single decision per week. If you can't point to what changed in your roadmap because of research, you did busywork.

# Weekly CI prompt (Claude w/ Perplexity results pasted in)

Competitors: {A}, {B}, {C}
Week of: {date}

For each competitor, extract from the research:
- Product changes (features shipped, deprecated)
- Pricing changes
- Notable hires or job posts
- Content/narrative shifts

Then:
1. What's the biggest threat to {us} this week?
2. What's the biggest opportunity they're leaving open?
3. Recommend ONE concrete action for next week.

Keep output under 300 words.

Good looks like never being surprised by a competitor's launch, making at least one roadmap change per month because of what you spotted, and spending under an hour a week on it.